Growth, Zedi

. 18th January 2024

What is Zedi: How Can We Scale Your Business?


Let’s face it: Starting a business is hard! From the constant obstacles and deadlines to funding to marketing, to customer retention, it’s a constant beat.

In fact, statistics say that 90% of startups fail every year and while that can be discouraging, there’s a way out- Zedi.

As a startup, marketing is a huge part of your growth. It helps you get noticed, make sales, and build brand perception.

But it can be difficult to know where to start. And in this blog, we’ll dive deeper into what Zedi is, what services we offer, and how we can help take your startup to the next level.


Starting a business is a dream come true for many entrepreneurs, but the road to success can be challenging.

As a startup, you need to focus on developing your product or service, building your brand, and reaching your target audience.

However, these tasks can be overwhelming, especially if you don’t have experience in marketing, web development, or graphic design.

That’s where Zedi comes in.

What is Zedi?

Zedi is a value-driven growth agency for startups with a core focus on helping startups scale and reach their growth potential.

With a team of experts in various fields, Zedi can help you develop and execute a customized strategy that will take your business to the next level.

Our services are designed to meet the unique needs of each client; delivering value and measurable results.

But how can you trust Zedi~ if you don’t know us?

Zedi was founded in 2022 by Ized Uanikhehi and Kemi Ogunmuyiwa to help startups gain visibility, traction, and revenue through sustainable marketing practices and strategies.

Since then, we've worked with a diverse range of clients, from early-stage startups to established businesses, providing customized solutions to help them achieve their growth objectives.

Zedi takes a data-driven marketing approach, using analytics and other tools to optimize campaigns and track performance.

Our team comprises experts in various fields, including digital marketing, web development, graphic design, and data analysis. This diverse skill set allows us to offer a comprehensive range of services to clients.

At Zedi, we're committed partners in your growth journey. We take the time to understand your business, align strategies with your goals, and deliver measurable results that fuel your expansion. By prioritizing value, we guarantee our clients maximum returns on their marketing investment. With a deep understanding of the African market, we offer insights into local consumer behavior and market trends, crafting strategies tailored to ensure your startup scales successfully in the region.

What Can Zedi Offer You?

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Zedi offers you all your marketing dreams come true. Our range of services are:

  • Digital Marketing: From Pay-Per-Click (PPC) management, search engine optimization (SEO), and public relations (PR), to email marketing, content marketing, and social media marketing, we’ve got you covered. Our in-house specialists offer you unique leverage to scale through digital marketing.

  • Web Development and Graphic Design: Visual appeal is paramount in online media and Zedi Africa offers web development and graphic design services to help you build a strong online presence.

  • Consultancy: This is perfect for you if your startup needs leading insights into market trends, consumer behavior, and competitive landscapes to make informed decisions. Zedi Africa can offer you excellent consultancy services.

  • Data Analysis: Data is the future and we know that. This is why we have data analyst experts to help you track performance and optimize your marketing campaigns. The company uses analytics tools to gather data on campaign performance and consumer behavior, which is then analyzed to identify opportunities for improvement.

  • Dedicated Marketing Team: If you’re looking for the best marketing professionals to hire. Don’t! Because Zedi Africa can help you set up a dedicated marketing team to take your business to the next level. This team can include digital marketing experts, web developers, graphic designers, and data analysts who work together to develop and execute a customized marketing strategy.

Check our services page to learn more.

Why Do Startups Need Zedi?

Simple! Startups face unique challenges when it comes to marketing. They have limited resources and limited budgets, and they’re competing with established businesses that have more experience and brand recognition. And we can’t stand it, knowing THAT is our superpower.

To overcome these challenges, we provide you with proven expertise, customized solutions, and guidance.

Let’s go into details:

  1. Expertise: Zedi has a team of experts in digital marketing, web development, graphic design, consultancy, and data analysis. This means your startup can benefit from the expertise of our professionals who have years of experience in their respective fields. And by partnering with us, you can access them immediately.

  2. Customized Solutions: Business needs may look the same but they are not and we understand this. When we take over your marketing, we provide a strategy that is tailored to your peculiar business needs.

  3. Measurable Results: In God we trust. Everything else must bring their data. Zedi sets, analyzes, and uses data to deliver measurable results that drive growth for your business. This means that you can see tangible results from your marketing investment and make data-driven decisions that contribute to your success.

  4. Cost-Effective: Startups often have limited budgets, which can make it difficult to invest in marketing. Zedi offers cost-effective solutions that are designed to deliver maximum value for every marketing dollar spent. You’d be getting the most out of your marketing investment without breaking the bank.

  5. Local Knowledge: Nobody can tell the African story like Africans and we pride ourselves on having a deep understanding of the African market, which is critical for startups looking to enter new markets or expand their reach.

  6. Time-Saving: We help you save time by managing your marketing activities, allowing you to focus on other aspects of your business.

  7. Flexibility: At Zedi, startups can choose the services that are most relevant to their business goals.

  8. Innovative Ideas: We may not be Dora but we are definitely the explorer! We are always exploring new and innovative ways to help clients achieve their growth objectives. By partnering with us, your startup can benefit from the latest marketing trends and strategies.

  9. Strong Branding: The difference between businesses is the customer’s perception and we can help startups develop a strong brand identity that resonates with their target audience to differentiate themselves from competitors and build a loyal customer base.

  10. Scalability: At Zedi, you can increase or decrease your marketing investment as your business grows and evolves.

  11. Competitive Advantage: Our customized solutions and deep understanding of the African market can help you stand out from the crowd.

  12. Access to Technology: We use cutting-edge technology and tools to deliver measurable results for clients and your startup can benefit from the latest marketing analytics, automation, and other technology without having to invest in expensive software and tools themselves.

  13. Transparent Reporting: Zedi provides transparent reporting that enables you to track the performance of your marketing activities, so you can make data-driven decisions that contribute to your success.

  14. Customer Engagement: Marketing is incomplete without engaging the right audience and we help startups engage with their customers in meaningful ways through social media, email marketing, and other channels. This can help you build lasting relationships with your customers and drive repeat business.

  15. One-Stop-Shop: Zedi offers a range of services under one roof, which means that startups can access all the marketing expertise they need from a single provider. This can save time and money, and help startups streamline their marketing activities for maximum impact.


As a business, visibility, traction, and revenue are vital aspects of your growth and Zedi provides the right services and support to help you achieve this. Contact us today.

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